SearchCap: Google Penguin Live, Bing Ads Editor Shopping, and El Santo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google updates Penguin, says it now runs in real time within the core search algorithm
  Sep 23, 2016 by Barry Schwartz

  The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

• Bing Ads Editor now supports Shopping campaigns
  Sep 23, 2016 by Ginny Marvin

  A new Shopping settings tab is now available in the editor panel.

• Plan device-specific user experience strategies with Google AdWords’ bid modifier
  Sep 23, 2016 by Thomas Stern

  Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

• Search in Pics: Google pills, sleep cot & Elle Exxe performs
  Sep 23, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

• What’s the Google AdWords Health Score and how is it different from existing tools?
  Sep 23, 2016 by Larry Kim

  AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

• El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
  Sep 23, 2016 by Amy Gesenhues

  Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook acknowledges discrepancy that had overstated a video view metric
• Bombora gives marketers self-service access to its B2B surge intent data
• Google updates Penguin, says it now runs in real time within the core search algorithm
• 9 tools to help you succeed with Google SERP features
• Report: Apple may be six months from launching an Echo-like Siri assistant
• 6 reasons why SEO fails, and how you can succeed at it
• Are you losing money to ad fraud? 3 ways to protect yourself
• A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
• The new era of brick and mortar: not business as usual
• 3 ways agency account managers can work better with new client hires
• MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more
• Content marketing best practices from Oracle

Search News From Around The Web:

Local & Maps

• Damage by the Erskine Fire, California as seen in Google Earth, Google Earth Blog

Link Building

• Ask Yoast: Links to PDF files, Yoast
• Penguin 4.0: Was It Worth the Wait?, Moz

Searching

• Apple Stepping Up Plans for Amazon Echo-Style Smart-Home Device, Bloomberg
• Bing App joins the AMP open-source effort, Bing Search Blog
• Bing app updated with redesigned homepage, in-page translation and more for Android devices, MSPoweruser
• How to Appear in Google’s Answer Boxes – Whiteboard Friday, Moz
• Is this the creepiest use of facial recognition tech yet?, TechCrunch

SEO

• 3 Common SEO Failings of E-Commerce Websites, semrush.com

SEM / Paid Search

• Bing Ads Editor Now Supports Shopping Campaigns, PPC Hero

Search Marketing

• Google Says You Don’t Have To Rush Into Progression Web Apps (PWA), Search Engine Roundtable
• Google Surveys Webmasters On Accelerated Mobile Pages (AMP), Search Engine Roundtable
• Video: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles, Search Engine Roundtable